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case · development

Impuls Vet

24/7 veterinary clinic in Tashkent

24/7

clinic hours

2

request flows

13

price-list sections

the task

Build a website from scratch for the live flow of a round-the-clock vet clinic: give an emergency visitor the phone, address and route in seconds — and gently capture a request from someone planning vaccination or grooming next week. No CRM and no admin on the clinic side.

results

  • + Two request flows: emergency "On our way" and scheduled booking, with different urgency in a single channel
  • + Requests in Telegram with "Taking it" and "Handled" buttons inside the message — no CRM, no separate panel
  • + Each message shows the request source, so it is clear which pages actually bring people in
  • + A real price list from the clinic's document: 13 sections in a single data source for pages, pricing and the AI summary
  • + Copy built on real search intent, entity markup, llms.txt and a markdown version of pages for AI search
  • + Mobile-first: verified from 320px, tap targets from 44px, no zoom and no horizontal scroll
  • + Ongoing SEO support: growing the semantics, monitoring indexing, rankings and AI citability

stack

  • Astro
  • TypeScript
  • Tailwind CSS
  • Telegram Bot API
  • Vercel