case · SMM

Impact A&C

International IT academy for kids, teens and adults

2.5x

conversion growth

78

leads / mo

the task

Raise the academy's market awareness, manage the page systematically and attract targeted leads through ads.

results

  • + Built a lead-generation system — 78 leads a month
  • + Conversion increased 2.5x (from 1.2% to 3.1%) in two months of targeted ads
  • + Audience engagement up 62% (463 → 749)
  • + Reworked and structured content around the academy's goals