case · SMM
Mayeri
European eco-friendly household chemicals brand
April 2025 — December 2025 Instagram · @mayeri_uz →
8,000+
clicks / mo
+180%
Instagram reach
the task
Promote the brand against competitors and grow traffic to marketplaces (Uzum, Korzinka Go, Yandex Lavka).
results
- + Steady monthly traffic to marketplaces
- + Korzinka Go — 3,664 clicks
- + Uzum — 2,672 clicks
- + Yandex Lavka — 1,748 clicks
- + Reinforced brand advantages through content: usage, before/after, comparison with competitors
project dynamics
metricbeforeaftergrowth
Instagram followers before 3,962 after 6,175 +56%
Instagram reach before 123,432 after 345,332 +180%
Instagram impressions before 396,009 after 750,653 +90%
Facebook reach before 34,100 after 58,300 +71%
Facebook engagement before 157 after 1,562 10x
Ad campaign reach before 95,186 after 365,771 +284%
